Floor Covering Weekly


Floormall/BuildDirect form alliance

Wednesday, February 25th 2009  by admin

Web-only retailer Floormall.com is selling online distributor BuildDirect.com’s products through a strategic alliance. The recently formed relationship is a result of a letter to the editor in FCW (Oct. 6, 2008) from Floormall’s founder Marc Henderson on the future of Internet retailing.
“It’s not the store that makes people successful, it’s what they do in the [...]

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Major suppliers taking on Internet pricing

Tuesday, November 11th 2008  by admin

In response to dealer complaints of unfair competition, some major flooring suppliers - Armstrong and Shaw among them - are instituting Internet pricing policies regulating the online prices at which their products can be advertised or sold. Armstrong said the policy represents an effort to “protect the integrity of [its] brands and ensure quality service [...]

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Internet dealers face minimum pricing standards

Tuesday, September 9th 2008  by admin

Internet retailers are seeing record sales and growth, and with the number of major online purchases steadily growing, they are swiftly gaining ground in the flooring market. But there is vigorous debate about the real value these businesses bring to the industry. “Internet retailing really is a double-edged sword,” said Chris Davis, president and CEO, [...]

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